Located on the edge of the West End in central London, Fitzrovia nestles between Euston Road and Oxford Street, with Marylebone in the west and Bloomsbury in the east.
Although dating back to the 1700s, affluent-sounding Fitzrovia is said to be named after the local Fitzroy Tavern on Charlotte Street. A popular drinking haunt over the years of such notables as Charles Dickins, Dylan Thomas, George Orwell, Virginia Woolf and Nina Hamnett, among others.
Today it is a bustling multi-cultural area of shops and businesses, museums and galleries, tea rooms, cafes, pubs and international restaurants, reflecting its melting pot of different ethnicities.
If you want brunch, lunch or an evening meal, head for quaint Charlotte Street with its historic and colourful building exteriors. Where every other business seems to be a cafe, pub or restaurant.
Fitzrovia is also a photographer’s paradise. Get out the camera, and head to the north end of Goodge Street, where you will find the bright, in-your-face Pollock’s Print Warehouse and the next door Pollock’s Toy Museum.
Explore the narrow, cobbled pedestrian alleys and mews with their copious potted plants or cafes and eateries with outdoor seating.
Fitzrovia is a fabulous place to explore on a sunny day and an area off the beaten tourist track that will have you coming back for more.
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